New brand campaign
22 March 2011, London
Barclays launches a new brand campaign in the UK, Asia and EMEA
Today, Barclays unveils a new international brand advertising campaign, running for six weeks across a number of print and online publications in the UK, Asia and EMEA. Advertisements will also be appearing at airports across a number of key markets.
The look and feel of the advertising is more contemporary and the images and messages have been tailored to resonate with local markets.
This campaign will support our investment in growing the business as we seek to establish ourselves in the top tier of global wealth management firms.
The first illustration of the global campaign is titled 'Dream. Build. Dream' and focuses on investment management, aiming to resonate and engage particularly with entrepreneurs.
